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LET’S START FROM THE BEGINNING
BPL’s objective was to generate leads for their International Relocation Service in Saudi Arabia using a Google Marketing Campaign.
THE CHALLENGE?
The premium pricing of their international relocation service and the competitive landscape, which was impacting their conversion rates.
OUR MEDIA TEAM ADOPTED A TARGETED AND STRATEGIC APPROACH WHICH INCLUDE .
ACCOUNT STRUCTURE:
To tailor our advertising to the Saudi Arabian audience, we’ve organized the ad account according to the services. This allows us to cluster related keywords into specific ad groups, ensuring that users are presented with the most relevant ads based on their search queries.
KEYWORD RESEARCH AND OPTIMISATION:
Conducted keyword research to understand what search terms and phrases are relevant to the business. These keywords helped in targeting the right audience through Google Search Ads. Also optimized these keywords by focusing on the most relevant keywords with high click potential and a good Click-Through Rate (CTR)
AD QUALITY IMPROVEMENT:
We decked our ads with site links, call extensions, winter carnival offers, and structured snippets winning customer trust and boosting our overall Google Ad Quality Score.
TAILORED AD COPIES:
Customised ad copies that were tailor made for user search queries, ensuring relevance and maximising the chances of attracting potential customers.
OPTIMISING LANDING PAGE:
Crafted a mobile friendly booking page that wowed all visitors with trusted payment gateway, our USPs and our working methodology for an amazing customer experience.
Our process is collaborative, creative, energising and effective, and we’d love to help you differentiate your brand.
