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LET’S START FROM THE BEGINNING
GRS aimed to generate online purchases of tickets for their Theme Park in Mysore via Google Marketing Campaigns
THE CHALLENGE?
The high competition in amusement parks industry. Also, winter season is the off season for such amusement parks.
OUR MEDIA TEAM ADOPTED A TARGETED AND STRATEGIC APPROACH WHICH INCLUDE
ACCOUNT STRUCTURE:
To tailor our advertising to the Mysore and Bangalore audience, we’ve organized the ad account according to the search trends focusing on Brand, Competitors and Theme Park related keywords. This allows us to cluster related keywords into specific ad groups, ensuring that users are presented with the most relevant ads based on their search queries.
KEYWORD RESEARCH AND OPTIMISATION:
Conducted keyword research to understand what search terms and phrases are relevant to the business. These keywords helped in targeting the right audience through Google Search Ads. Also optimized these keywords by focusing on the most relevant keywords with high click potential and a good Click-Through Rate (CTR)
AMUSEMENT PARKS NEAR ME
GRS FANTASY PARK
THEME PARK IN MYSORE
BEST PLACES IN MYSURU
AD QUALITY IMPROVEMENT:
We decked our ads with site links, call extensions, winter carnival offers, and structured snippets winning customer trust and boosting our overall Google Ad Quality Score.
TAILORED AD COPIES:
Customised ad copies that were tailor made for user search queries, ensuring relevance and maximising the chances of attracting potential customers.
OPTIMISING LANDING PAGE:
Crafted a mobile friendly booking page that wowed all visitors with trusted payment gateway, our USPs and our working methodology for an amazing customer experience.
Our process is collaborative, creative, energising and effective, and we’d love to help you differentiate your brand.
